I have noticed that my blog postings are getting fewer and farther between – even the ‘easy’ ones where I repost already written fiction from my collaborative writing community. It’s pretty hard to maintain a good blog. Anyone that says “you need a blog” is making a suggestion that has merit, but also entails a whole butt load of work. There is the essential component of having a good idea that hasn’t been covered to death, then finding something to say abut that idea that hasn’t been said five billion other times in the exact same way, and then the craft of writing the piece. Once you’ve done that you have to do it all over again, maybe not immediately, but certainly within a timely fashion; say, once every couple of days.
For some people that process can take days right there. And if you’re an expert on something, or even just trying to be informative and give people value for their click, there is all the research that many topics entail. Oh – and you have to do all the links, the attributions, the editing, the keywords, and maybe even a nice little summary. Of course you’re trying to stand out too so you’ll grab hold of some images to pepper your writing with and catch the wandering eye and short attention span of your target audience. You need to promote your blog, post the link on Twitter, Facebook, MySpace, and perhaps Digg It, or Technorati it, and at the end of the day, after you’ve checked all your stats to see your traffic a whole fifteen people might have checked you out.
And if you’re like me and you’re hoping that your blog will alert people to the fun of your true love and get them curious and you find that you’re not driving any traffic there, you gotta start wondering: is it worth all this damn trouble? You have to start asking yourself “why do I blog?”. If the answer is “to advertise” than maybe it’s just not all that useful after all. The standard advice for writers and other professionals is that you have to self-promote, self-promote, self-promote, but is that incredible cacophony of sound that is the world-wide-web really doing anyone any good?
On Twitter, which I actually enjoy for more than it’s potential to advertise my wares, the majority of people that follow me are bots looking to advertise products. All the ‘in the know’ blogs by the ‘smart people’ tell you not to be a bot, but give value, but even those value-laden pundits can become overwhelming and tedious. Link after link is advertised sending you off to sites that tell you how to market, how to create great ads in Photoshop, how to sell, how to write, how to yell louder than anyone else, and it’s all just becoming noise, noise, noise. And we all know what happens next: we drown it out. We tune it out, we drop out, we find a secluded beach somewhere.
The only things that really give value in this life are the things you’re passionate about. I’m passionate about Pan Historia. I’m passionate about gardening, writing, reading good books, good games, good food, art, the people I love, and so if I don’t have the passion to tell you something interesting on this blog – I’m not going to waste my time and yours by making sure I post every few days to keep my blog on the top of the list.